It was an honor to deliver a key note at the 11th annual "Tourism & Development" conference organized by the Association of Greek Tourism Enterprises (SETE), after an invitation by its Director General Mr George Drakopoulos.
My keynote was entitled “Communication and promotional strategies for tourism enterprises and destinations: A low cost approach and ways of influencing travel related consumer behaviour”. The presentation described the role of social media in tourists’ “expanded trip”, their impacts on consumer behavior, and suggested tactics and actions that destinations and tourism companies can incorporate into their marketing and communication strategies.
This year conference was entitled: "Marketing Greece - promoting the quality side of modern Greece". It took place on 29-30 October at Athenaeum Intercontinental, and among the other keynote speakers were: Mr Antonio Tajani, Vice-President of the European Commission responsible for Industry and Entrepreneurship; Mrs Maria Damanaki, European Commissioner of Maritime Affairs and Fisheries; Mrs Olga Kefalogianni, Minister of Tourism; Dr Andreas Andreadis, SETE President; and Mr George Drakopoulos, SETE Director General and President of the Affiliate Members Board of UNWTO.
Before my keynote, there was a round table discussion session on “Marketing Greece: Cooperation between public and private sector in promoting Greek tourism”. The discussion panel consisted of Mr K. Karahalios, Secretary General of the Greek National Tourism Organization; Mr K. Lambrinopoulos, President of the Hellenic Management Association; Mr D. Mavros, President of the Association of Greek Advertising & Communication Companies; Mr G. Tsakiris, President of the Hellenic Chamber of Hotels; Mr G. Tsopelas, Managing Director of McKinsey & Company (Greece); and Mr A. Andreadis, President of the Association of Greek Tourism Enterprises.
The Association of Greek Tourism Enterprises (www.sete.gr) represents 14 Panhellenic Unions of Tourism Enterprises & 485 Tourism Business Units. SETE aims at constantly boosting competitiveness and demonstrating the key role of tourism in the Greek economy. Their annual conference is considered to be the prime tourism forum in Greece.
For more information you may visit SETE's conference page (in Greek).