The decision making cycle of connected consumers

Brian Solis released recently (in his Flickr page) the above graph describing the decision making cycle of connected consumers. As he admits, the graph is influenced by the McKinsey's Consumer Decision Journey and of course by his own work. Solis said that this graph belongs to a chapter in his forthcoming book "The end of business as usual: Rewire the way you work to succeed in the consumer revolution" . 

Honoured to offer my knowledge and services to Bournemouth University's Digital Hub

The Digital Hub, an initiative by Dr Philip Alford, is an emerging centre which brings together the skills and knowledge of Bournemouth University academics that have expertise in digital media and innovative technology, providing a one-stop point of contact for research-led enterprise. The spirit of the centre is to work without barriers, in inter-departmental synergy, creating, using, and passing on knowledge for the benefit of all those we work with: students, businesses, our staff, government and many more. The Digital Hub offers a range of services drawing on the skills, experience, research and consulting work undertaken by academics at Bournemouth University (BU). The team consists of staff members from the School of Tourism, the School of Design, Engineering & Computing (DEC), the Media School and the Business School, sharing skills in Cloud Computing, Digital Marketing, Eyetracking, Geographic Information System (GIS) and Social Enterprise. The wealth of knowledge and expertise at BU provide business solutions through The Digital Hub online gateway and they are available to local, national and international businesses. The centre allows easy access to details of BU consulting services, online content advice, funding opportunities (including Knowledge Transfer Partnerships), training, seminars, conferences, Continuing Professional Development (CPD), e-learning, digital consumer profiling, usability testing, online advertising and more.  The Digital Hub services include: Cloud Computing, Geographic Information System (GIS), Market Intelligence, Social Enterprise, Digital Marketing, Process Improvement, Computer Animation, Eye Tracking, Continuing Professional Development (CPD), Knowledge Transfer Partnerships (KTP), Training, and E-Learning. For more information about the Digital Hub, and how we can assist your business to gain competitive edge in digital media and innovative technology applications please contact Dr Philip Alford at thedigitalhub@bournemouth.ac.uk