Friday, July 22, 2011

The decision making cycle of connected consumers

Brian Solis released recently (in his Flickr page) the above graph describing the decision making cycle of connected consumers. As he admits, the graph is influenced by the McKinsey's Consumer Decision Journey and of course by his own work. Solis said that this graph belongs to a chapter in his forthcoming book "The end of business as usual: Rewire the way you work to succeed in the consumer revolution"


  1. Very interesting John. It is amazing how the consumer decision making landscape has changed in just a decade. We are still 'learning the ropes' but one thing is for sure: social media has made marketing (and my profession, marketing research) much more complex, yet infinitely more interesting.

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