Monday, January 30, 2012

Presenting at ENTER 2012 in Helsingborg, Sweden

During the ENTER 2012, held in Helsingborg (Sweden) between January 24 and 27th, I delivered two presentations: The first was a full research paper co-authored together with by D. Buhalis and N. Rossides entitled "Social Media Use and Impact during the Holiday Travel Planning Process". The second was during a "Destination Focus" session and was entitled "Consumer Behaviour and Social media", where I presented some thoughts on how consumers use social media throughout their holiday process and what are the implications for destination marketers

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